Check out this amazing interview with editor and publisher Amy Einhorn. You'll get the most forthright insight I've ever read on the editorial process, what it means to buy a book, and how the industry ticks. Enjoy!
When you do your launch presentation and you say, “I love this book,” that’s almost completely meaningless to a sales rep. Every editor loves the books he or she bought. I know only a small portion of what the reps are up against, but related to the perception that everyone thinks that editors just read, a lot of what I do is sell. I have to sell the book to my reps, to publicity, to marketing, to booksellers, to reviewers.